It's not always WHAT you know, but WHO you know

by Stacey Perkins

The Legacy Affiliate program was not necessarily designed to reach the masses, per say. It was designed for happy students who want to share the opportunity of financial education to their friends and in return get a little reward for their efforts. At Legacy, we are all about creating win-win scenarios and this program is exactly that!

But what happens if you have nobody in your immediate circle of peers, friends or family that would be a fit for our training programs? Not to worry! Ahead, we will discuss how to reach out to potential prospects that your immediate circle provides you with.

Understand the Relationship Between the Referral and the Referrer

If someone in your circle is comfortable enough to share a lead with you, take care of that lead as if it was your own! Understanding the relationship between the referral and the referrer will help you to come up with comfortable conversation while also potentially obtaining a bit more insight about the referrals interests and goals.

Don't Alienate the Prospect

Nobody wants to feel alone when it comes to decision making. The worst thing is when marketers tell prospects that they are going to "miss the boat" or they are going to be the only ones not taking part in a product or service. People love being referred to certain paths in which someone else has already embarked on but they also like the ability to choose whether or not they take the path.

The high-pressure approach is rarely effective and even if it converts on the front end, often it is associated with buyer's remorse. Give your prospect the tools they need to make a decision on their own. And never make them feel guilty or alienated if they choose to not embark on a particular journey at this very moment. They will come around, when it makes sense to them.

Don't Bore the Prospect

If you've heard one sales pitch, you've heard them all, right? People are often much more interested in hearing a pitch when it comes up in conversation and the pressure is released. You will lose leads (and maybe even friends) if every time you contact someone, it's to sell them something.

Find a balance that works for everyone. People generally like hearing about product and service reviews from people they trust so make sure to engage in your audience in an appropriate manner and at the right time, so that you don't bore them to death on your offering.

Don't Come on Too Strong

This might seem like an obvious one, but you'd be surprised how many times we have seen overly excited students lose track of their enthusiasm and begin ranting and raving about our company. I remember hearing one student say to a crowd of listeners, "Legacy is the most amazing company out there. The education is insane! You'd be stupid to not join today!" Yeah, don't do that.

The enthusiasm is great but sometimes it can seem like too much when you are on the receiving end of the rant. You don't want the person you are talking to, to feel pressured. Just tone it down a tad and portray your excitement in a genuine and professional way.

How to Overcome Referral Objections

by Stacey Perkins

The Legacy Affiliate program is not designed to be a multi-level marketing channel. It is a referral program where students who believe in Legacy's Education can share the wealth and make a little money in the process.

But anytime you are selling anything, you will likely experience challenges based on the referral prospect's objections. Let's go over some of the more common objections as well as lessons for overcoming them.

Lesson #1

NEVER try to sell a product or idea to your friends and family that you don't believe in. It will always end badly! If you have signed up to be a part of the Legacy Affiliate program, it's because you not only believe in the education Legacy offers but you LOVE it and want others to know about it.

Lesson #2

Decide who in your network would benefit most from financial education and approach them with this opportunity. Sometimes people are not receptive to such offers because they are comfortable in their current situations.

These are also usually the same individuals who complain the most about their jobs and their terrible bosses. These individuals are rarely happy with the money they make in their current situation and they wish for more time with their family and friends, but they also feel trapped on their hamster wheel of life.

Once you have identified this audience, be prepared to handle a list of objections they will likely throw your way. Some of these objections might include:

  • Objection #1: "No money to begin investing"

    What's great about our training is that we emphasize the importance of using other people's money rather than squeezing your personal finances and credit. That might sound a plan that's too good to be true but it's really not! We have students who have the money to invest but don't want to do any of the work, and then we have students who don't have money to invest but they are willing to do all the foot work. It's all about finding the perfect partners and building your power team.

  • Objection #2: "No time to begin investing"

    This might be the one you hear the most. Almost all of our students unanimously agree that they are pursuing investing as a means of acquiring more time in their lives, yet we hear so often that time is the challenge keeping them from taking action. You must invest some time initially to acquire the reward of more time in your life. I know it sounds like a real conundrum but it's really not. Legacy teaches students how to manage their time in order to get their money to work for them rather than forcing them to always be working for money.

  • Objection #3: "No benefits for self-employed people"

    You aren't asking anyone to quit their jobs. Getting financially educated is a way of building a new financial path to explore when ready. Many investors continue to work in their current job while using real estate and stock investing as complimentary income rather than supplementary. That way, as they continue to build their portfolio, they are in a more comfortable position to transition easily over to investing as a full-time focus. The trick is to not expect any overnight transitions. Legacy teaches students to make calculated and strategic investing decisions so that steady transitions are comfortable and gradual.

  • Objection #4: "I can get the same training somewhere else online for free"

    A general response we found that works is, "ok, where? And why haven't you done this already?" Sure, we live in an information age where the answers to all of our questions are seemingly at our fingertips but if you've ever spent time searching for investment strategy content you already know that the search ends with frustration and even more confusion than when you started. There is so much information out there and Legacy takes that information, along with the expert advice of our experienced investors and they arrange it in a consumable format, so you can retain what you've learned.

This Legacy Affiliate program was designed for our elite students because so many were asking how to best refer their friends, families and associates because they thought so highly of their own experience with Legacy. When you believe in the product you are selling, the sale comes with little effort. Let's face it, everyone wants more money and time at their disposal, but few know how to get it. Real Estate is a time-tested way to create and build wealth. The trick is to know how, when where and what to invest in so you can make the most of every type of market.

Misconceptions of Being an Affiliate Marketer

by Stacey Perkins

There are many reasons why somebody would want to join an affiliate marketing program. The act of sharing with others one's personal adoration for a product or service provides in our opinion the most gratifying rewards.

Sure, sometimes programs have great benefits associated with them like amazing commission plans and convenient revenue generation opportunities. Nevertheless, we stand by the fact that believing in the product you are selling is the best way to share it with others and therefore should be the driving force for your decision to join a program.

As with most things however, there are some general misconceptions that come with affiliate marketing. We would like to take the opportunity to clarify a few of them for you.

Misconception #1: You must be a marketer to be successful

Remember, marketing is just another way of informing a potential consumer about a product or service that exists. You really don't have to look much deeper than that. With the internet at our fingertips, there are guidelines and strategies for reaching desired audiences and a master's degree in marketing is simply not necessary.

Misconception #2: All affiliate and referral programs are created equal

Some programs are designed to funnel in huge volumes of consumers and some area designed to build down lines in which marketers are less focused on selling actual products and services and instead more focused on getting more marketers to sign up below them, so they can grab a piece of profit from their network's sales. Sometimes the latter can be more hands-off for an affiliate, when it comes it comes to actual sales which can make it more desirable for some professionals.

Legacy's affiliate program was actually designed to be like neither of the two types of programs mentioned. Legacy is not looking for large volumes of consumers funneling in like cattle and we don't encourage students to build down-lines. In fact, we don't even offer a commission structure that accommodates down lines.

Our product line is also very different than other affiliate program products. Our product requires consumers to actively learn, retain and apply the information they receive and simply put, a hands-off approach to sales might set buyers up for failure right out of the gate.

In fact, we also aren't even interested in affiliates sharing our brand with individuals they don't know like many programs are designed. At legacy we noticed that many of our students were feeling ecstatic about their experiences with our education and they communicated with us, the desire to spread the word to the people they care about.

Like many educational programs, we have several levels that students can "graduate" to and we have found that skipping the various levels can be harmful to a student's educational journey. Real Estate and financial market investing isn't for everyone and we don't want our students bombarding their networks with unsolicited advice on how to get started on something that might not even be a good fit for certain individuals.

Misconception #3: Affiliate Marketing is a frowned-upon industry

Sure, some affiliate offerings and programs have played out to be less than ethical or have even been the cause for social ridicule for individuals trying to push them but that doesn't mean the industry itself is awful. Quite the contrary actually.

At Legacy Education we have designed our affiliate to be more referral based and therefore the incentive is less about the commission received and more about students sharing their stories and giving thanks to their Legacy trainers and mentors.

If you ate at a restaurant and loved it, you would tell a friend or family member how much you enjoyed it without the expectation of receiving anything in return. But what if that same restaurant offered you a financial incentive for spreading the word about their food? Bonus, right?!

Now what if you ate at a restaurant that you thought was awful? If that restaurant offered you a financial incentive to tell all your friends and family that the food was great, would you do it? Probably not. Believing in the product you a referring people to is key. And you should never feel pressure or shame to push something that you don't believe in, even if money is on the line.

The bottom line is this, we've all been tricked into attending a party that turned out to be nothing more than a hard sales pitch. The snacks at the party are never good and while the host thinks that everyone who attended would support them in any way.

In reality, the host likely lost a few friends that night. We want to support our friends who set out on these affiliate-style ventures, but we also don't want to wonder if every party invite we receive is going to end in some lady named Judy telling us she has all the answers to our financial woes. The Legacy affiliate program is for successful people to share their story with others and get paid a little in return.