It's not always WHAT you know, but WHO you know
The Legacy Affiliate program was not necessarily designed to reach the masses, per say. It was designed for happy students who want to share the opportunity of financial education to their friends and in return get a little reward for their efforts. At Legacy, we are all about creating win-win scenarios and this program is exactly that!
But what happens if you have nobody in your immediate circle of peers, friends or family that would be a fit for our training programs? Not to worry! Ahead, we will discuss how to reach out to potential prospects that your immediate circle provides you with.
Understand the Relationship Between the Referral and the Referrer
If someone in your circle is comfortable enough to share a lead with you, take care of that lead as if it was your own! Understanding the relationship between the referral and the referrer will help you to come up with comfortable conversation while also potentially obtaining a bit more insight about the referrals interests and goals.
Don't Alienate the Prospect
Nobody wants to feel alone when it comes to decision making. The worst thing is when marketers tell prospects that they are going to "miss the boat" or they are going to be the only ones not taking part in a product or service. People love being referred to certain paths in which someone else has already embarked on but they also like the ability to choose whether or not they take the path.
The high-pressure approach is rarely effective and even if it converts on the front end, often it is associated with buyer's remorse. Give your prospect the tools they need to make a decision on their own. And never make them feel guilty or alienated if they choose to not embark on a particular journey at this very moment. They will come around, when it makes sense to them.
Don't Bore the Prospect
If you've heard one sales pitch, you've heard them all, right? People are often much more interested in hearing a pitch when it comes up in conversation and the pressure is released. You will lose leads (and maybe even friends) if every time you contact someone, it's to sell them something.
Find a balance that works for everyone. People generally like hearing about product and service reviews from people they trust so make sure to engage in your audience in an appropriate manner and at the right time, so that you don't bore them to death on your offering.
Don't Come on Too Strong
This might seem like an obvious one, but you'd be surprised how many times we have seen overly excited students lose track of their enthusiasm and begin ranting and raving about our company. I remember hearing one student say to a crowd of listeners, "Legacy is the most amazing company out there. The education is insane! You'd be stupid to not join today!" Yeah, don't do that.
The enthusiasm is great but sometimes it can seem like too much when you are on the receiving end of the rant. You don't want the person you are talking to, to feel pressured. Just tone it down a tad and portray your excitement in a genuine and professional way.